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The digital era 4.0 is the fourth industrial revolution in the development of technology in the world. In this era, all activities of people in all fields of life are focused on the use of technology with electronic media, especially in the economic field. One of them is buying and selling activities or what is known as the Online Shop.
This online shop or e-commerce is a form of development and change presented by the internet in terms of shopping innovation that provides various kinds of convenience that can be felt. The existence of these developments is also inseparable from the progress of the times or what we usually call Globalization.
The e-commerce business has been established and has experienced quite rapid development in Indonesia. The increase in e-commerce business has reached around 8.8 percent annually. The existence of e-commerce only as a third party in transactions carried out by sellers and buyers.
The online shop is growing rapidly, especially in urban communities of all walks of life, starting from children and teenagers, to parents who can operate electronic media as a means of using the online shop.
There are several advantages or advantages in carrying out buying and selling activities at the Online Shop, where shopping activities become more practical without having to leave the house. For example, easier and safer transactions and payment systems, a more varied selection of goods, lots of promos, and cash back in purchasing goods. Online Shops can also make it easier for buyers to get the items they want or need, even though they are quite far away.
Besides having many advantages or advantages, Online Shop also has several drawbacks. Some of them cannot directly ensure the quality of the goods we will buy, such as the material and size of an item, as well as the difficulty of returning goods if the goods do not fit or are damaged.
The development of Online shops in Indonesia, has an impact on people’s consumptive behavior which continues to increase. Consumptive behavior is an act of buying goods not based on what is needed but on what is wanted. This is caused by several factors such as goods promos, free shipping promos, and massive promos every month.
Consumptive behavior can be avoided through self-control in purchasing goods, where there is a principle of prioritizing priority needs over wants. This is because people’s consumptive behavior can lead to an individualistic lifestyle and it is difficult to filter out the many foreign cultures that enter Indonesia.
So, the development of the Online Shop should be addressed wisely, because apart from the many conveniences and advantages of using the Online Shop, there are also negative impacts that greatly affect people’s consumptive behavior.
Thank you everyone for reading my article, see you in the next article!!
Author : Khoirun Nisa’
